Investigating the Effect of Visual Imagery and Learning Shape-Audio Regularities on Bouba and Kiki

Prepare the physical or digital space for participant testing, including stimulus presentation equipment and response recording systems. Configure software or hardware to administer bouba/kiki shape and audio stimuli.

Have participants perform the classic bouba/kiki task, matching rounded and angular visual shapes to bouba and kiki pseudo-words without explicit instruction, establishing baseline performance.

Expose participants to structured learning linking bouba sounds and rounded shapes, and kiki sounds and angular shapes. Train recognition of these shape-audio associations through repeated exposure.

Collect qualitative or quantitative data on mental images evoked by bouba and kiki stimuli post-training. Use interviews, drawings, or imagery rating scales to characterize participant mental representations.

Compare pre- and post-training performance on individual bouba and kiki shape recognition tasks. Quantify how explicit training strengthens or modifies shape-audio associations.

Synthesize data on visual imagery, training effects, and shape recognition to determine the role of mental imagery in the bouba/kiki-effect and how learning modifies cross-modal perception.